Workshops

Sunday, 27 April 2008

09:00 - 16:00 Workshop A: Word Of Mouth: Mastering The Most Powerful Form Of Marketing Workshop outline

This innovative workshop will delve into the concepts behind Word of Mouth marketing (buzz, viral, blog, influential & community marketing), illustrating how you can use it to target kids and youth in the Middle East and give them something to talk about. This workshop will show you how to use Word of Mouth marketing to overcome negative publicity and create hype and desire for your product or service. Learn how to use the proven most powerful and influential marketing technique to make your target market come after you, instead of having to go after them.

Topics include: Why is Word of Mouth no more a choice in a 2.0 era? What is successful Word of Mouth marketing? Effective design of a Word of Mouth campaign Viral marketing - Identifying opinion leaders for your market Implementation Managing campaigns and measuring results

You will return to your office with the tools to: Strategise Word of Mouth campaigns for your company Identify who your key opinion leaders are and how to transmit your message Learn how to effectively implement a Word of Mouth campaign Understand how to manage a Word of Mouth campaign

Expert Workshop Leader:

Emmanuel Vivier
CEO & Founder
VANKSEN | BUZZ & COMMUNICATION AGENCY

Wednesday, 30 April 2008

09:00 - 16:00 Workshop B: Digital And Online Strategies: Using New Media To Reach Out To Today’s Youth Market

Workshop outline

Front line marketers like you need to ensure you are fully updated on the latest technologies, online strategies and new media that young people are using right now. We know because you told us that it is critical to understand how you can use these strategies to get closer to your target market and diversify your media mix efficiently, guaranteeing optimum ROI and putting your brand front of mind. What better opportunity than this specially crafted workshop to get yourself up to speed in the shortest possible time. Don’t miss this exclusive opportunity to hear the presentation from James Eder, director and co-founder of studentbeans.com and regular business speaker at student enterprise events across the UK and recently in Switzerland and Portugal. With over 100,000 opt-in registered users studentbeans.com is changing the face of marketing to students in the UK, and James will share his success story with you!

ESSENTIAL INTERACTIVE WORKSHOPS

IQPC workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended to ensure that you will get to the heart of the conference’s most critical issues and uncover practical solutions you can apply in your own company.

You will return to your office with the tools to: Strategise Word of Mouth campaigns for your company Identify who your key opinion leaders are and how to transmit your message Learn how to effectively implement a Word of Mouth campaign Understand how to manage a Word of Mouth campaign Topics include: What are the new media and digital technologies to look for in the future that will have an impact on your customer Strategies you can cost effectively incorporate into your campaigns Using new media effectively to convey your brand message, create relationships and increase sales

You will leave able to: Optimise your media mix with the most applicable new technologies to maximise revenue for your brand and target market Identify which key channels you need to be using and how you can transmit your message Develop long-term brand values by ensuring your messages are seen and used in youth-friendly media

Expert Workshop Leader:

James Eder
Director and co-founder
STUDENTBEANS.COM

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