Now in its 3rd successful year

Come and meet Mr. Abdullatif Al Sayegh the CEO of AMG. Abdullatif Al Sayegh’s journey with Arab Media Group (AMG) began in 2001 when he was charged with creating and launching a brand new radio station in Dubai. Abdullatif began his career at Arabian Radio Network (ARN), with just five staff under his command. He was assigned with launching Al Arabiya 99 FM, as the first station of the newly formed network. But Abdullatif had bigger plans. With the launch of the MTV Arabia television channel, a vigorous new focus on online development as well as a partnership with Sir Richard Branson’s Virgin Radio International to launch AMG’s ninth radio station, Virgin Radio Dubai. Under Abdullatif’s focused leadership, the company has come a long way from that original small team of just five staff. Now, AMG employs about 1800 staff and has four Dubai-based premises as well as international locations.

We’ve taken the Middle East’s premier Kids and Youth Marketing Summit and made it even more relevant to marketers in the region

A market you need to crack:

Unabashed consumerism, a passion for technology, a need to have fun, hope and trust in what the future might hold, self-confidence and a sense of identity, wanting to make the world a better place to live in, and an awareness and respect for global icons make the “New World” Arab youth very much part of a global youth culture.”
TNS

While the exact proportion of the youth population varies slightly by country, everywhere the youth are a significant segment – nearly half of the total GCC population is 19 years old and below. In Saudi Arabia, 67% are under 25!

“The biggest challenge when marketing to the youth segment is that trends are changing at an incredibly rapid pace. One day Playstation is cool, the next day it’s Xbox. One day it’s Ipod, the next day it’s something else. How to keep your brand fresh and innovative is key to capturing this market.”
Red Bull

To put it mildly, not marketing correctly to this segment poses GRAVE DANGERS for brands. They are a FORCE TO RECKON WITH and a generation that WILL NOT BE IGNORED. Register yourself and your Team today!!!

Who will I meet and who is speaking?

At this event you will meet your peers and hear from major established like LG Electronics, and newcomers whose success surpassed all expectations, like Crocs, NewBoy Toys / Fulla or Mecca Cola, amongst many others...

What makes this event different?

Exclusive case studies and presentations about the implementation of the most innovative strategies to reach out to the youth in the region, delivered by a range of experts from the sector, coming from all around the Gulf and beyond...

• You wonder if the most pioneering marketing strategies are actually working?
• Mr. Tolga Sezer will show you what are the implications of brand activation and how it can be turned into a fantastic weapon for marketers
• Mr. Ahmed Nassef from Maktoob will tell you everything about Web 2.0 and the impact of social networking amongst the Arab youth
• You want to hear about recent innovative and successful launches targeting youth in the region?
• Mr. Michael Brown,from Iqdam - Distributor of Crocs in the region, will go beyond the strategy on how to get youth crazy about your brand in an incredibly short amount of time
• Mr. David Blomgren from Organic Foods and Café will detail the launch of the new supermarket based on the idea of healthy eating
• You are curious about events that boosted established brands ?
• Mr. Sajjad Faleel from Panasonic Marketing will present “Kids Witness News”, a creative and educational way to get youth to know about your brand from an early age
• Mrs. Patrica Trodd from HP will show how “Design Your Personal Life” brings technology closer to teens, and to the brand, beyond borders...

And this is only the beginning!

If this has triggered your interest, don’t hesitate and book for this event: the ‘3rd Annual Kids and Youth Marketing Summit Middle East’ is designed for you!

If you are not yet ready to register, feel free to request a reminder nearer the time .

Conference Partners

Lunch Sponsor	Title Sponsor
Supporting Partners	Media Partner

[ Register Now] · [ Next: Conference Day One: Monday, 28 April 2008 ]